Friday, February 27, 2009

How Many Rock Stars Can You Think Of That Didn't Start Out Playin

By Bill Shor

So, you want to be a rock and roll star, or country or hip hop, jazz, pop, or any genre of music star. Well, dreaming is fine, but no matter what they said in the secret, it isn't going to make you any money, and it sure isn't going to make you a star. You have to get off your bed and get started.

Believe it not, this is a great time to get starting in the music industry. The old system, where the major labels owned you for better or worse, is on its way out. And according to a quick survey of the staff at MusicMarketingCenter.com, there is no new big thing in music out there. There's plenty of room for something different. And, if your music fits a genre, there's an already established audience for it.

Before you do anything else, find your niche. For this article, we are going to discuss performing live. We will talk about getting you music out there in the virtual world at another time.

If you have figured out your musical style, or one that is similar, start there. Look for local places that are already known for music similar to what you play. Bug them till you get a gig there. Don't worry too much about the money in the beginning... you just need to build a loyal following for now.

Every time you play, bring whatever you need to build your mailing list. This is super important, and will be the topic of a number of posts at the musicmarketingcenter.com. But for now, even if it's a legal pad for people to put their names, snail mail and e-mail addresses on, get that info. This will be your core list of fans, and the ones that are going to tell their friends all about how great you were. You need their info so you can e-mail when you play again, release a CD or have any news you'd like to share.

You can even make money directly from your list. Make a t-shirt and offer it in an email at a profit. People love to wear a shirt from their favorite band, especially a new band that people don't know about. They feel like they know something special that others don't know, and they are happy to tell anyone how great you are when they ask about the shirt. It will keep those coins coming in in a number of different ways.

Make an announcement at the end of your set to join your mailing list so the audience knows to sign up. Also, put it next to you, because when the set is over you can talk to people and make a connection. Some love to have the recognition of the talented person on the stage talking to them, others do not. These people will just put their information on the page and leave. Remember to thank them. This is not the Punk era and that attitude will only get in your way.

What if your music doesn't fit into any established category? Look for colleges. They love going against the norms of society and are always looking for something new. There are also still some clubs around that like to give different kinds of music a chance. Just like you want to be a rock and roll star, plenty of club owners want their club to become the next CBGBs.

Even audition nights and open mike nights give you a great chance to play. There are plenty of famous people and bands that started there. Bring in some friends who can be your cheering squad. People are often like monkeys. When they see others enjoying the show, they are more likely to enjoy it themselves. The more excited your friends get, the more excited all the people in the audience that never heard of you will become also.

The main thing to remember is that if you want to make it big in the music business, you need to get heard. And, for most bands and musicians, the best way to be heard is in front of a live audience. No other form of distribution of your music is going to have the impact of a great live show. - 16036

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