The late, Gary C. Halbert, is my favorite copywriting mentor. Not only was he ultra-successful but he could teach the art and science of crafting ad copy like nobody's business.
One of the things I learned from Gary is the importance of making things easy on yourself. For example, let's say you want to write an ebook on losing weight.
What's the best course of action?
Would it be a good idea to get a degree in a health and fitness field? Would it be a good idea to take years to study the subject? Would it be a good idea to find the best health and fitness product? No. An easier strategy exists to get your hands on the best health and fitness information available. And you won't have to do all the work on your own.
Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.
Then you take all that information and write your own dieting book including only the unique and exclusive stuff from each book. The stuff that does not overlap. What you are left with is a compact book on dieting with all the filler taken out.
That's the way to do it.
This lesson applies to crafting promotions. You can shortcut the entire process and create great space ads... websites... and... other forms of advertising quickly.
What we're talking about here is referred to as swiping in advertising circles. The process simplifies everything for the ad writer. Halbert was big on swiping. He taught it during a copywriting seminar in the mid 1990's. Almost the entire even was about the process of how to swipe to create your own profitable ads.
Forget about learning how to write like the best copywriters. That takes way too much time and is unnecessary. Once you learn how to swipe putting together promotions that bring in money is much easier.
Learn to swipe and life gets easier when preparing ads...
** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** Your copy will be up to 300% more effective. Whenever you model success the odds of success are on your side. When modeling a successful ad you stand a much better chance of writing a winner.
The moral of the story is: start swiping. - 16036
One of the things I learned from Gary is the importance of making things easy on yourself. For example, let's say you want to write an ebook on losing weight.
What's the best course of action?
Would it be a good idea to get a degree in a health and fitness field? Would it be a good idea to take years to study the subject? Would it be a good idea to find the best health and fitness product? No. An easier strategy exists to get your hands on the best health and fitness information available. And you won't have to do all the work on your own.
Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.
Then you take all that information and write your own dieting book including only the unique and exclusive stuff from each book. The stuff that does not overlap. What you are left with is a compact book on dieting with all the filler taken out.
That's the way to do it.
This lesson applies to crafting promotions. You can shortcut the entire process and create great space ads... websites... and... other forms of advertising quickly.
What we're talking about here is referred to as swiping in advertising circles. The process simplifies everything for the ad writer. Halbert was big on swiping. He taught it during a copywriting seminar in the mid 1990's. Almost the entire even was about the process of how to swipe to create your own profitable ads.
Forget about learning how to write like the best copywriters. That takes way too much time and is unnecessary. Once you learn how to swipe putting together promotions that bring in money is much easier.
Learn to swipe and life gets easier when preparing ads...
** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** Your copy will be up to 300% more effective. Whenever you model success the odds of success are on your side. When modeling a successful ad you stand a much better chance of writing a winner.
The moral of the story is: start swiping. - 16036
About the Author:
Learn How To Write Ads that make profits and other stealth marketing secrets by going to www.JohnAnghelache.com.
