Some time ago I was asked a very interesting question: "It is very difficult to find online JV partners and affiliates for my business. My business is mainly offline. Can you give me some ideas what to do?" Many people ask this question and because of that I think it is best if I share my answer with them. That's why I wrote this article.
When you find offline customers, you are in the lucky position to assist them go online. This task is very lucrative for an active offline marketer.
You are now bringing them an opportunity that says, "Hey, I am willing to take care of all of the groundwork, by setting up an online campaign that will teach them about XYZ. Would you be open to possibly being one of my guests, adding a couple of tips or something of that nature"?
The real benefit for your partners is that they can become your affiliates and you will pay them a commission for their sales.
In addition to launching an affiliate program and inviting them to join, you can also take advantage of any customers lists they might have. These might be offline customers but you can offer to pay for an offline campaign the main purpose of which is to bring these offline customers online. Then you can offer your partners a percentage of the revenue.
That is a really successful way that we have utilized in the past because most joint ventures do not come to the partner with a proposal that really makes it attractive and a win-win. If you do that, you are saying, "Look, I'm willing to pay for the cost to market to your list so it cost you nothing and we'll drive everybody through your affiliate link so that anybody who does register you are going to gain momentarily."
As you see, the above arrangement is of mutual benefit - your partner makes money as an affiliate, you get a list of people (and their emails), who are interested in a product you market.
It will help them to see that there is an online opportunity and that would work well for you down the road if they are interested in setting up any type of an affiliate arrangement. - 16036
When you find offline customers, you are in the lucky position to assist them go online. This task is very lucrative for an active offline marketer.
You are now bringing them an opportunity that says, "Hey, I am willing to take care of all of the groundwork, by setting up an online campaign that will teach them about XYZ. Would you be open to possibly being one of my guests, adding a couple of tips or something of that nature"?
The real benefit for your partners is that they can become your affiliates and you will pay them a commission for their sales.
In addition to launching an affiliate program and inviting them to join, you can also take advantage of any customers lists they might have. These might be offline customers but you can offer to pay for an offline campaign the main purpose of which is to bring these offline customers online. Then you can offer your partners a percentage of the revenue.
That is a really successful way that we have utilized in the past because most joint ventures do not come to the partner with a proposal that really makes it attractive and a win-win. If you do that, you are saying, "Look, I'm willing to pay for the cost to market to your list so it cost you nothing and we'll drive everybody through your affiliate link so that anybody who does register you are going to gain momentarily."
As you see, the above arrangement is of mutual benefit - your partner makes money as an affiliate, you get a list of people (and their emails), who are interested in a product you market.
It will help them to see that there is an online opportunity and that would work well for you down the road if they are interested in setting up any type of an affiliate arrangement. - 16036
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