Do you know how to make a six-figure income from one information product? How about several six-figure income streams from the same product? No? Well Milana Lushinsky, a musician, has the formula.
Rob Toth interviewed Milana for the "Future Of Information Marketing" interview series. This is part of the Info Riches course by Dan Kennedy where the top information marketers were interviewed.
Milana came to the US from Ukraine with a degree in music. She had no idea of what a computer was and certainly new nothing about Internet marketing or business. When she became interested in starting an online business she took some courses in web-design. After spending some time designing websites for others she realized that web-design skills are not what she needed to succeed in her own business.
She's come a long way from that point. Milana has written three digitally produced books along with a physical book that is now available on Amazon.com. She started the Association Of Coaching And Coaching Professionals On The Web and runs the Coaching Super Summit, an annual, live event for coaches and coaching entrepreneurs worldwide.
She has set up her own business according to the principles she teaches. Milana says "providing information is not enough. People want a 'human browser'...somebody with credibility and a great reputation".
Information marketing, she says, is shifting toward personal branding. It's possible to make a few extra bucks with some mini sites and selling an ebook or maybe an audio recording, if you are doing it as a hobby. But "if you really want to build a highly profitable information business you must brand yourself and become a thought leader", says Milana.
If you are in a profitable niche there are dozens or sometimes hundreds of competitors you are up against. As an information marketer, you don't want to have just another ebook site. "You want to be the person people turn to when they need your type of information."
"What's going to get you noticed? What's going to make people want to invest with you? It's your credibility, your reputation and positioning in your market," says Milana.
Milana says there are four steps that you need to take to differentiate yourself from others... to become a "thought leader":
1. The first thing you need to do is to create a digital publication of some kind for your market.
2. Create a virtual event that attracts lots of people like the "coaching telesummit" Milana created.
3. Create a live event. This is something that most people shy away from, but if you do it, you will really differentiate yourself. It really helps in launching a huge income stream.
4. Have a physical book published.
The idea is that you want to "deepen the funnel". Many people expect to make it big by selling an ebook or an audio product. They even go to the trouble of marketing products from several different niches. But Milana says "the truth is that it is virtually impossible to a have (highly) profitable information marketing business selling just one product." "You want to have a product line and develop multiple income streams from your product." "Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z."
This is how you develop a lifetime relationship with your market. By doing this, even if there is a lot of competition, your customers will prefer to buy from you. Milana says "my customers are saying that they want to buy from me. They've already been getting my newsletter, they trust me, they've bought from me. They're much more likely to buy a product from me than from someone else that they don't have any history with".
She goes further by saying that "if there is something that I do not or cannot offer I find other people to create strategic alliances with". When people think of the coaching business she wants people to think of Milana as a one-stop-shop.
Deepening your sales funnel gives you a recession-proof business. Your customers will keep buying from you over and over again to take advantage of the great products you offer. You would be a reliable source in your market. That's effective personal branding. That's what gives you a competitive edge and allows you to dominate your niche. - 16036
Rob Toth interviewed Milana for the "Future Of Information Marketing" interview series. This is part of the Info Riches course by Dan Kennedy where the top information marketers were interviewed.
Milana came to the US from Ukraine with a degree in music. She had no idea of what a computer was and certainly new nothing about Internet marketing or business. When she became interested in starting an online business she took some courses in web-design. After spending some time designing websites for others she realized that web-design skills are not what she needed to succeed in her own business.
She's come a long way from that point. Milana has written three digitally produced books along with a physical book that is now available on Amazon.com. She started the Association Of Coaching And Coaching Professionals On The Web and runs the Coaching Super Summit, an annual, live event for coaches and coaching entrepreneurs worldwide.
She has set up her own business according to the principles she teaches. Milana says "providing information is not enough. People want a 'human browser'...somebody with credibility and a great reputation".
Information marketing, she says, is shifting toward personal branding. It's possible to make a few extra bucks with some mini sites and selling an ebook or maybe an audio recording, if you are doing it as a hobby. But "if you really want to build a highly profitable information business you must brand yourself and become a thought leader", says Milana.
If you are in a profitable niche there are dozens or sometimes hundreds of competitors you are up against. As an information marketer, you don't want to have just another ebook site. "You want to be the person people turn to when they need your type of information."
"What's going to get you noticed? What's going to make people want to invest with you? It's your credibility, your reputation and positioning in your market," says Milana.
Milana says there are four steps that you need to take to differentiate yourself from others... to become a "thought leader":
1. The first thing you need to do is to create a digital publication of some kind for your market.
2. Create a virtual event that attracts lots of people like the "coaching telesummit" Milana created.
3. Create a live event. This is something that most people shy away from, but if you do it, you will really differentiate yourself. It really helps in launching a huge income stream.
4. Have a physical book published.
The idea is that you want to "deepen the funnel". Many people expect to make it big by selling an ebook or an audio product. They even go to the trouble of marketing products from several different niches. But Milana says "the truth is that it is virtually impossible to a have (highly) profitable information marketing business selling just one product." "You want to have a product line and develop multiple income streams from your product." "Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z."
This is how you develop a lifetime relationship with your market. By doing this, even if there is a lot of competition, your customers will prefer to buy from you. Milana says "my customers are saying that they want to buy from me. They've already been getting my newsletter, they trust me, they've bought from me. They're much more likely to buy a product from me than from someone else that they don't have any history with".
She goes further by saying that "if there is something that I do not or cannot offer I find other people to create strategic alliances with". When people think of the coaching business she wants people to think of Milana as a one-stop-shop.
Deepening your sales funnel gives you a recession-proof business. Your customers will keep buying from you over and over again to take advantage of the great products you offer. You would be a reliable source in your market. That's effective personal branding. That's what gives you a competitive edge and allows you to dominate your niche. - 16036
About the Author:
Grab the full Future Of Information Marketing interview series for FREE while you can. There are more Dan Kennedy articles here.
